About
ABCD Consulting agency specializing in legal and financial services, tax law and real estate investment. The brand name is based on the extensive number of services provided.
Consept
ABCD Consulting has a flexible visual identification system, that shows how consulting services affect the development or outcome of a case. The framework of the law is a modular grid for an object consisting of two lines, which personifies the perspective that changes depending on the angle of view, rotating within the framework of the legislation, allegorically denoting the deft legal activity within the framework of the legislation. The flexible visual identification system is developed on the principle of rotation, all main and additional objects have the ability to rotate and move within their frames, and change colour. The colour palette consists of three colours: white, grey and navy blue, representing that you can only be sure of one question: "Do I exist?" - after all, only by thinking
about this question, you can be convinced of your existence, everything else is questionable.
Philosophy
Change perspective by looking another way. Everything is subject to doubt and decision.
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Concept Idea Lissa Kravts
Brand name Lissa Kravts
Art direction Lissa Kravts
Visual Identintity Design Lissa Kravts
Web Design Lissa Kravts
