The Bitpanda logo uses an optical illusion trick based on a canonical perspective, this object has a square shape, so it is proposed to take this shape as the main component. Bitpanda also uses a frontal perspective in design. Kind of this thoughtful analysis helps to develop the assets on the basis of which can be developed a visual brand identification system. Let`s have a look how is the process looks like (the unpolished version):

Okay, our assets are ready. Let's take one of them. Now we need to create a visual concept for, let`s say, a marketing campaign. Let's connect the idea of ​​creating "the new world" and the secret communication language, connecting the concept idea by taking the part of the brand name (Bit) as a sense. Since the bit is the most basic unit of information, we can make a coding system that will catch the attention of the consumer, it will always be absolutely unique since the code itself will encore to binary, which is converted to the asset. Let`s have a look at the process principle:

Now let's apply our system to one of the media based on "Application Option 2: Distortion*". And let`s also play with asset scaling in the frame. This principle is absolutely adapted to any brand media, like any other brand asset we developed.

Such an object can be either independent (for example, as an NFT) or part of a composition, for example, supplemented with a logo, code decoding (slogan) or other elements, it can also be a unique pattern on other objects: a character, clothes, etc.