Partnering to achieve
Client
Career Concierge
Project
Career Concierge approached us to refresh their brand identity. Founded out of a natural passion for helping people, Career Concierge believes in the power of partnership to bring people closer to their dreams.
Career Concierge approached us to refresh their brand identity. Founded out of a natural passion for helping people, Career Concierge believes in the power of partnership to bring people closer to their dreams.
We crafted an identity that stands out in the crowd of ‘assembly-line’ career services – and reflects their commitment to trust and personal connection.
What we did
Strategy
Brand identity
Brand guidelines
Brand identity
Brand guidelines
Challenge
Repositioning Career Concierge as a career service that values personal connections.
Repositioning Career Concierge as a career service that values personal connections.
From our client
Working with aseda was literally a dream come true. After struggling with our brand identify for years, they helped us turn our vision for our company into reality. – Diepiriye Anga, C.E.O. Career Concierge
Working with aseda was literally a dream come true. After struggling with our brand identify for years, they helped us turn our vision for our company into reality. – Diepiriye Anga, C.E.O. Career Concierge
We designed two sets of patterns that allow the brand to be functional and vibrant at the same time.
Career changes can be daunting, and a career consultant often meets people at their most vulnerable, so it was important for the brand to feel approachable. The brand colours and fonts were selected as modern takes on the primary colours and serifs traditionally associated with education.
