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A fast-paced, lighthearted, and highly stylized approach was taken in this video spot for Quebec's Chambre des Notaires, an organization that seeks to help citizens through the maintenance of quality notary services. Featuring well-known Quebec humorist Pierre Légaré, the campaign sought to raise public awareness of the organization, as well as to modernize its image. Here, the video's use of humor worked to make the organization appear more approachable, while Légaré's celebrity status lent the Chambre des Notaires a sense of familiarity.
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A fast-paced, lighthearted, and highly stylized approach was taken in this video spot for Quebec's Chambre des Notaires, an organization that seeks to help citizens through the maintenance of quality notary services. Featuring well-known Quebec humorist Pierre Légaré, the campaign sought to raise public awareness of the organization, as well as to modernize its image. Here, the video's use of humor worked to make the organization appear more approachable, while Légaré's celebrity status lent the Chambre des Notaires a sense of familiarity.
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Agency: Bleublancrouge
Creative Director: Gaëtan Namouric
Art Director: Martin Dupuis
Copywriter: Alexandre Emond-Turcotte
Director: Maxime Giroux
Sound: Audio Z
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Creative Director: Gaëtan Namouric
Art Director: Martin Dupuis
Copywriter: Alexandre Emond-Turcotte
Director: Maxime Giroux
Sound: Audio Z
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