Barcoding HQ Signage

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In the fall of 2020, we embarked on a building branding project for Barcoding's HQ in Baltimore. Since it was a year after we moved in, it was time to install some signage.

Our goal was to finish branding the building to ensure we have all the wayfinding necessary. We wanted to make sure employees, customers, delivery people, clients, and anyone visiting Barcoding knows where they need to go. And as a bonus, the signage also made spaces more inviting.

At the time, we were missing a lot of signage and wayfinding that would make things easier and more efficient. For example, when we had a UPS or FedEx delivery, some drivers would come to the lobby door instead of the back door.

Front Door/Lobby Signage

Installed delivery sign, logo vinyl, address/contact information vinyls

Conference Rooms

Using our brand typeface Open Sans, we designated spaces with larger wording. This helps newcomers find their way around and adds visual interest to the space.

A fundamental element of our visual language is the orange square. It represents a piece of a larger whole; all pieces are important, and it is when they come together that magic happens. We took advantage of the large window panes to emulate the logo!

Installed window vinyls and conference room door signage

View from Bank Street

More Signage Installations

Another delivery sign was installed next to the delivery door. We have 2 different door bells at this entrance, one for employees and one for deliveries, so this signage makes operations more efficient. We also installed frosted vinyl across the back windows of all the fishbowl (leadership) offices to add some privacy.