Women's Day Social Media Video Campaign - SLA Finserv
For International Women's Day, we conceptualised and created a social media video campaign for SLA Finserv, based on the theme 'Step Up and Take Charge of Your Finances'.
The idea behind the video series was not solely to convey the message from the brand over to the audience, but also to let the audience relate with the communication and get inspired to become financially independent. Therefore, the content revolved around women of various age groups and domains sharing their personal experience of handling their finances and why you should do the same.
The audience found an instant connect with SLA's campaign and it thereby increased their reach and engagement. The campaign also caught the attention of the country's leading women empowerment pages like Sheroes.
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