Brand Identity Design - Go Beyond
Go Beyond, a life fulfillment platform wanted us to create their visual brand identity manual. A platform primarily for coaches & advisors to help them identify their client’s purpose, the client suggested considering Maslow’s hierarchy as the base for designing the logo.
We used the popular Maslow’s pyramid to depict the arrow of progress. Making the peak and the word ‘GO’ an eye-catching orange to symbolize the realization of life’s purpose, we balanced the other half with a neutral gray. Even for the font, we chose a professional geometric sans-serif typeface, Montserrat, a font with an inherent quality to invoke the feeling of trust.
Looking to create a brand logo design that gives your brand a unique identity and depicts what it stands for; drop an enquiry here https://www.codesignlabs.com/project-enquiry or drop us an email at firstname.lastname@example.org
PS. Everyone loves appreciation and so do we. Don't forget to tell us if you liked this brand identity.