Client: Mega Rostov
Marketing and Project Coordination: Fibonacci Agency
Illustrations and Graphic Design: Yulia Kuzubova Design
Marketing and Project Coordination: Fibonacci Agency
Illustrations and Graphic Design: Yulia Kuzubova Design
Fashion Doll
a commissioned project for a regional branch of Mega Shopping Centre, the biggest shopping mall chain in Russia.
Key Message:
Mega Rostov is the best place for a fashion shopping in the city.
Project scope:
print marketing materials featuring a paper doll and an apparel set for her, which the target audience will use while playing with their kids.
Deliverables:
- paper doll illustration,
- set of doll's apparel illustrations,
- illustrations layout.
Marketing Activities:
fashion doll set distribution via Instagram giveaway.
a commissioned project for a regional branch of Mega Shopping Centre, the biggest shopping mall chain in Russia.
Key Message:
Mega Rostov is the best place for a fashion shopping in the city.
Project scope:
print marketing materials featuring a paper doll and an apparel set for her, which the target audience will use while playing with their kids.
Deliverables:
- paper doll illustration,
- set of doll's apparel illustrations,
- illustrations layout.
Marketing Activities:
fashion doll set distribution via Instagram giveaway.
First I was to create a plus size doll based on a vector stock image.
I have saved the face and hair, yet I've made considerable transformations of the body form.
I have also changed the gradients to flats for a more consistent look.
I have saved the face and hair, yet I've made considerable transformations of the body form.
I have also changed the gradients to flats for a more consistent look.
We've used the latest fashion collections of the brands represented in Mega Rostov Shopping Centre as the references for the doll's apparel.
The final layout was based on the brand style guide, including brand colors and visual language elements.
