The company with a playful touch
Fini global office challenged FutureBrand São Paulo to create a new corporate brand capable of capturing the essence of the company, both considering Spanish headquarters and Brazil business unit, and building a solid structure and brand architecture which could embrace consistently all of its future brands from different categories.
The Fini Company spirit already inhabited the hearts of all the company's employees and was brought to light during the development of the project.
Thus, the corporate brand is able to carry the legacy and the playful touch of its main product, giving value and inspiring solid guidelines for the creation of new brands which will deliver strong value to company's ecosystem.
As a designer, I've worked in visual identity process with FutureBrand team, creating logo and variations, visual language and applications.
Year / 2020
Client / The Fini Company
Office / FutureBrand São Paulo
Project Team / Fillipo Vidal, Thomas Omarsson, Federica Bottelli, Marcelo Frankelin, João Ferreira, Luisa Borges, Camila Gouvea, Francisco Fernandes e César Quirino
Client / The Fini Company
Office / FutureBrand São Paulo
Project Team / Fillipo Vidal, Thomas Omarsson, Federica Bottelli, Marcelo Frankelin, João Ferreira, Luisa Borges, Camila Gouvea, Francisco Fernandes e César Quirino
