Kila it's a woman's handmade accessories brand.
Before the re-branding, they had already managed to position themselves in a specific niche but they were looking to expand they audience base and to renew themselves to be more trendy
They wanted to change they brand image, looking for a minimalist approach and a beach look and feel, but without losing they handmade touch.
The brand mark idea was to reduce the sea to its minimum concept without losing its essence. I selected the wave.
I was inspired by the marine ecosystem, its movements and the natural erosion of shells.
