After my teammates in Uido Design Studio designed the new brand identity for Empire Coffee, I was in charge of developing the
audio branding for it.
Drinking a coffee it's a ceremony, it's an act where our senses align to transmit us both calm and euphoric sensations.
Empire is a user experience focused brand, and that’s why I focus on the calm and relaxed sensation of preparing and serving the coffee and the uplifting and euphoric sensation after you drink it.
To remit to the Empire's Arabic essence, I used typical Qatari instruments, and all the melody is in the Arabic musical scale.
Check out the process.