Hunted Socially Driven Psychological Experiments
Member Company: Jam3
Member Website: www.jam3.com
Client: Cinemax and Campfire
Project Website: Click here
PROJECT DESCRIPTION
Created with Campfire for Cinemax's TV show Hunted, Jam3 created a series of 5 psychological tests designed to progressively make users feel uncertain of themselves.
Developed with a cognitive Psychologist, the increasingly creepy tests confront users with challenging questions and cryptic answer options.
Social integration was taken to the next level by using not only Facebook login but the newly minted Login via Reddit functionality, which was a real success.
Perhaps one of the coolest tests featured emotional recognition powered by the nViso facial recognition api. The final test incorporates a mentalist's trick that frankly has to be seen to be believed.
RESULTS
The campaign was met with tremendous response, in its first ten weeks the tests drew in over 1.3 million visits and the average time on the site was 14 minutes. It's a true viral success that reached the front page of Reddit not once, but twice!
