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Title Marketing: Shaktimaan on Netflix

UGC: Instagram 
Objective: Reiterate the creative lens and that Shaktimaan is missing and needs to be brought back. Only this time, it will be with the help of the followers and users of Netflix.
Google Doodle: Announcing the arrival of Shaktimaan with a spinning tornado. 
Andhera Kaayam Rahe Ft. Google
Objective: Create intrigue about the upcoming Shaktimaan movie with a callback to the scariest and most famous villain of the series, Tamraj Kilvish.
Andhera Kaayam Rahe Ft. YouTube
Objective: Bringing ‘Andhera Kaayam Rahe’ to life online.
Andhera Kaayam Hai, But, can Shaktimaan come back?
Objective: To tease the audiences with a trailer. 
Credits: Ganesh Deherkar: Video editing
The trailer is out!
Objective: Trailer Drop
Platform: Spotify
Credits: Vemu Ambarisha: 3D sound editing
Character Introductions: Ranveer Singh as Tamraj Kilvish
Platform: Instagram Stories 
Character Introductions: Ayushmann Khurrana as Shaktimaan
Platform: Instagram Stories 
Credits - Ganesh Deherkar: Photo manipulation (Ayushmann Khurrana)
The New Shaktimaan is here!
Objective: Countdown to launch
Platform: Netflix Instagram
Millennials & Shaktimaan: A turu lob story
Objective: Recapping Shaktimaan for the audiences.
Platform: IGTV
Concept: A group of millennials get nostalgic about the OG Indian Superhero, Shaktimaan.
Credits: Partha Dabke, Taniya Joshi, Shreejit Sapre - Actors | Video editing - Sharon D’Silva
Brand Partnership: Netflix X LEGO 
Credits: Ganesh Deherkar: Photo manipulation (LEGO Shaktimaan)
Medium: Hoarding
Who do you have? 
Objective: Reiterate: Shaktimaan is the OG Indian Superhero.
Platform: Netflix Instagram
Thinking out loud ft. Kareem Barry
Objective: Leveraging a social influencer to keep the conversation about Shaktimaan going.
Platform: Netflix Instagram
Get The Look with The Mermaid Scales @Tamraj Kilvish 

Title Marketing: Shaktimaan on Netflix
Published:

Title Marketing: Shaktimaan on Netflix

Published: