As the largest global producer of salmon and premium-cut fish production, MARINE HARVEST decided to turn their premium product
off-cuts into a hearty stock and soup range that would break through the already negative association on shelf.
This creative direction leverages the Scandinavian roots of the brand, while focusing on a playful tonality to help differentiate from the already unpopular lunchtime fish category.
The following concepts were round 1 & 2 of the initial stages of work and not the final approved creative
HELLO
*Second Round of Creative
HELLO
HELLO
