Ford - Tampa Bay Buccaneers
3D In-Stadium Signage
3D In-Stadium Signage
This annual campaign — through a sponsorship with the NFL's Tampa Bay Buccaneers — gave us the opportunity to own Raymond James Stadium. This pirate-themed creative used the Buccaneers mascot - Captain Fear — to help us launch the new Ford Taurus.
The mechanical Captain Fear was a separate element from the board. As fans walked through the stadium concourse - before, during and after the game - Captain Fear would swing over from his ship to the Taurus.
We also developed unique creative for the F-150. Competitors are always taking shots at America's Best-Selling truck. So, in Pirate fashion, we used cannonballs to symbolize how they always miss. In addition to the cannonballs on the board, we "imbedded" a dozen 3D cannonballs in the concrete wall surrounding the creative. Very impactful.
The mechanical Captain Fear was a separate element from the board. As fans walked through the stadium concourse - before, during and after the game - Captain Fear would swing over from his ship to the Taurus.
We also developed unique creative for the F-150. Competitors are always taking shots at America's Best-Selling truck. So, in Pirate fashion, we used cannonballs to symbolize how they always miss. In addition to the cannonballs on the board, we "imbedded" a dozen 3D cannonballs in the concrete wall surrounding the creative. Very impactful.
