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Clearwire Wireless - Integrated Launch Campaign
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    Launch campaign designed to introduce Clearwire wireless technology to the residents of their home market - Seattle.
    Published:
Clearwire Wireless
Integrated Launch Campaign
We had been in the process, for over a year, of partnering with Clearwire to launch it's new wireless network on a  market-by-market basis. Before the planned national rollout the client wanted to first introduce their wireless technology in their home market - Seattle. This campaign included print, posters, outdoor, bus transits, bus huts, taxi toppers. It also included a highly-targeted, street level element called scooter media — scooters pulling small rolling billboards right to high traffic areas.