Client - Anchor Newdale (Fonterra) 

Objective - Increasing brand awareness to increase market share.

Background - We Sri Lankans take our meals very seriously. Three meals a day is an absolute must, but between the platefuls of koththu, biriyani and kiribath,

 we often find ourselves in a search for an in-between snack.

 Our snack is more than a habit but a force of nature.

Creative Strategy - With the myriad choices available, people are often confused about what they want to eat. Especially, when it comes to mid-meal snacking. In between anything concept was brought to light to effectively cater that space.