Client - Softlogic Invest 

Background - Concentrated stream of ‘me-too’ ATL and digital seasonal brand messaging that fail to grab attention 

Business Problem - Despite their strong proposition revolving around building dreams, engagement can be stronger in terms of clarity on how these dreams may be achieved.

Human Insight - Rewards play on the psychology that drives human engagement. Especially during Christmas!

Solution - An e-commerce ambush!

Mechanism - Price certain perceived high-end items that TG would dream of having at some point in their lives on mysoftlogic.lk at 5,000/- which would arrest attention

Strategic Process - Once an item is selected and having clicked on the ‘Buy now’ option, we will direct traffic to a landing page of Softlogic Invest which will display a video that lightheartedly explains their journey using popular influencers to where they are with promotion details that entails a Christmas draw that lets them get their 

product of choice - if selected by investing Rs. 5,000/- with Softlogic Invest 

Creative mnemonic creation process

Mnemonic options