Let your love live on
Just as making a Will is a promise of love and care for your family and friends, leaving a gift to a charitable cause can keep your love alive across the world.
In these challenging times, the message to love our neighbours as ourselves has brought communities together, as we reach out the hand of friendship towards those most in need.
For this project I was asked to come up with concepts and designs for an advert and four page leaflet promoting leaving a gift in your will. I decided to hero the photography and went for a pair back design that allowed the love Johaira has for her baby to shine through.
Let your love live on advert that appeared in Christian Aid Magazine Issue 16
Front cover of the four page leaflet that was distributed as an insert with the magazine mailing.
Inside pages of the leaflet, which included a tear of response form which can be folded and sealed to be mailed back
Back of the leaflet which folds to become a Freepost response outer
