INTRODUCING NEW EDITOR FEATURES FOR MICROSOFT
The second round of films we created at foam Studio introduces new features of the editor within Microsoft applications. Again, we partnered with Nando Costa, Partner Director of Design at Office, this time to tell the story of Microsoft Editor, an AI-powered service that enables you to write with confidence in 20+ languages. The film is accompanied by another beautiful soundtrack by the people at Zelig Sound ( zeligsound.com ).
Our goal was to create a fun interpretation of the AI that drives this feature, how it is doing its magic, correcting spelling, grammar and giving you intelligent suggestions on how to improve your writing. The campaign initially consisted of three social media clips that we then connected within one longer edit.
Our goal was to create a fun interpretation of the AI that drives this feature, how it is doing its magic, correcting spelling, grammar and giving you intelligent suggestions on how to improve your writing. The campaign initially consisted of three social media clips that we then connected within one longer edit.
