Renault Arkana Pulse Limited Edition
Our goal was to make the Ranault Arkana more emotionally appealing and improve the overall perception of quality through the interior and exterior features of the LE in order to reach a new audience outside the world of Renault.
We decided to create an homage to the relationship between the driver and the car – to show the moment of the first sight, the moment when the heart beat accelerates after just one touch, the moment that you want to repeat again and again.
This is the energy that you feel from within. It is in you.
But for it to awaken, something special is required.
Renault Arkana Pulse will awaken the energy inside you
and make your heart beat faster.
Renault Arkana Pulse.
Pulse from the first sight.
Pulse from the first sight.
Brand: Renault Arkana
Client: Renault Russia
Agency: Publicis Group Russia / Publicisconseil
Year: 2021
Client: Renault Russia
Agency: Publicis Group Russia / Publicisconseil
Year: 2021
Publicis Group Russia
Creative Director: Andrey Belyaev, Natalia Dundina
Copywriter: Polina Korshunova
Senior Art Director: Ilya Ovchinnikov
Copywriter: Polina Korshunova
Senior Art Director: Ilya Ovchinnikov
Art Director: Alexey Firsov
Head of TV Production Group: Oksana Severin
Account Director: Svetlana Kozhevnikova
Head of TV Production Group: Oksana Severin
Account Director: Svetlana Kozhevnikova
Publicis Conseil Paris
Creative Director: Gurvan Prioul
Creative Director in charge of international coordination: Emeric Pouzenc
Senior Art Director: Marin Ponsar
International Account Director – AMI-Pacific & Eurasia: Bastien Wojciechowski
Creative Director: Gurvan Prioul
Creative Director in charge of international coordination: Emeric Pouzenc
Senior Art Director: Marin Ponsar
International Account Director – AMI-Pacific & Eurasia: Bastien Wojciechowski
Park Production
Director: Georgiy Granovskiy
DOP: Anderson Alexandr
Photo: Sergey Krestov
Director: Georgiy Granovskiy
DOP: Anderson Alexandr
Photo: Sergey Krestov
