Ballantine's Anti-Guide

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new communication platform (concept)

To catch your own wave you don’t need the other telling you what to do. Their rules worked for them, their mandatories are their own. But life is unpredictable and it’s impossible to plan it, just like a wave in the ocean. Your don't need a guide, you are to listen to your own calls, have your own vision, follow your own rules, catch your own waves.

Brand: Ballantine's
Client: Pernod Ricard Rouss

Agency: Digitas Moscow & Publicis Group Russia
Year: 2020

Publicis Group Russia

Creative Directors: Andrey Belyaev, Natalia Dundina
Senior Copywriter: Mitya Kibirev
Art Director: Andrey Belyaev