Working together with a contracted local photographer, we orchestrated and art directed a local photo shoot capturing models interacting with the products as well as in various scenes that would become general assets for the brand to use.

The main goal behind the shoot was to create stills that would show the customer's process through the online ordering of BosleyMD's custom hair care subscription box, show the products in use, and highlight the different stages of the customer journey from concern about hair loss through to satisfaction at seeing the improvements that the BosleyMD products made.