As Macadamia exploded into a runaway success, it became necessary to evolve the brand to another level of sophistication. To drive this evolution we spearheaded a brand photoshoot with the agenda of making more of a luxury lifestyle connection with our audience and evoking emotions such as blissfulness and satisfaction.

We art directed all aspects of this pivotal photoshoot, which involved photographer selection, location scouting, and all aspects of styling so that the images captured would be in perfect alignment with the future vision we had for the brand.