The water polo club at my university wanted to promote the club to the student population in an effort to get more people interested in the sport and joining the teams. They wanted to appeal to the largest audience possible, so we came up with four different tag lines that would appeal to different kinds of people: those who wanted to play and compete in sports, those who wanted an easy way to get in shape, and those who were new to the university and looking to meet people. The posters include contact information for the club so that if people had questions, they could easily get them answered. I also anticipated that if people were interested in joining the club the most frequent question would be about the practice times, so I included the schedules for both teams.
