Farm Planet
We've built a new identity for Farm Planet, one of the first vertical farmers in the CEE. Our task was to build an identity which would give a feeling of 'organic', 'local' and 'fresh'.
We began by creating a unique logotype which was inspired by the aquaponic process. The cross-section of a water tank used within the production process is symbolised within the 'M'. We then added a restrained, earthy colour palette alongside contrasting sans-serif and brush script typefaces which gave the identity a tactile, sustainable look and feel. The final touches came in the form of lifestyle photography which allowed us to show the fresh produce in an elegant manner whist adding a strong human element.
