Law and Wall
Law and Wall is a global network of independent law firms. A modern approach to Law requires an equally brave identity to match. Our vibrant visual solution helps Law and Wall stand out amongst a generally conservative Law segment. The logotype purposely set in lowercase characters help to create a mirror image with the '+' as the fulcrum. A few dashes of attention grabbing colour and not so serious tone of voice add a confident yet playful element to the identity. That playfulness is extended to its digital applications where the '+' could be animated for added element of surprise. Who says law has to be boring.
