According to La Maga, with love and hands, bread always rises.
La Maga is a close friend of the studio's who bakes bread, savory and sweet, cakes, croissants and other delicacies in Envigado, Colombia. In this new stage, and thanks to an organic growth, the brand’s vision has shifted towards the retail market and large supermarkets.
That is why they asked us to design the appearance of the products that were going to compete on this new platform, where the goal was to stand out on the end cap.
We designed a packaging system for six products that were launched on the market. The goal during the entire process was to create a design while keeping the products visible to the eyes of the customer at all times. We eventually found a way to make the products stand out on the end cap by using the brand’s blue color.
This is what La Maga’s new packages look like.
Brand identity by @pedropelaezm
