Erica Sellers's profile

Personal Identity

Branding
My goal was to design something simple yet customizable; a template where I could create endless iterations. By doing this, my business cards would never feel static or uninspiring. First, I drafted a simple name and info template to be debossed on each card. The logo, which was inspired by sound waves and moire patterns, was then custom casted into rubber stamp. The stamp is featured in a variety of colors on several of the cards
To avoid uniformity, I designed many of the cards through other means. Some cards have cutouts from National Geographic magazines and others are hand-drawn, painted, etc. By using various methods of designing the image within the center of the card, I successfully created a series of cards that are all unique and representative of my interest in multiple crafts and ideologies. Much like snowflakes, no two cards are identical.
Personal Identity
Published:

Personal Identity

Design business cards that are simple yet customizable; a template where I could create endless iterations.

Published: