Overview /
In 2018, Reebok launched their revolutionary sports bra in Southeast Asia and we were tasked to help launch the product through a standalone microsite that is part of a campaign. They needed a website that primarily focused on the product discovery and creating awareness about the benefits and technology of PureMove Bra. At the same time, encouraging sports bra users to try the product in-store with a value-adding quiz that provides the user with a recommended ideal bra size. In 2019, we are tasked to give the existing experience a little refresh by enhancing some of the product discovery experience for their new product color way, overall UI and interaction design of the website.
My Role:
Responsible for overall Conceptual phase, Art direction, Experience design, Design system, Interaction & Motion Design and various hands-on design work until project delivery.
Responsible for overall Conceptual phase, Art direction, Experience design, Design system, Interaction & Motion Design and various hands-on design work until project delivery.
Check out the Hi-Fidelity prototype design here 👈
Thanks for scrolling! Appreciate if you like it 👍
Credits /
Creative Direction: Edwin Tan
Art Direction: Xavier Lee
UIUX Design: Xavier Lee
Motion & Interaction Design: Xavier Lee
Project Management: Jane
My Role:
Responsible for overall Conceptual phase, Art direction, Interaction & Motion Design and hands-on Design until project delivery
Tools:
Tools:
Adobe XD, ProtoPie, Illustrator, After Effects, Pencil & paper
