Brand Identity Design
March – July 2019
The Reebok Be More Human Race is a virtual marathon that is first of its kind, taking place across six different countries in South East Asia – Philippines, Singapore, Malaysia, Thailand, Indonesia and Vietnam. A total of 8,199 runners took part for the virtual marathon in the year 2018. For the year 2019, Reebok wanted a new brand identity that more effectively communicates the mission of the race with Reebok’s Brand voice – To Be More Human, to honor our bodies and sharpen our minds, by challenging yourself to go out of your usual routine and get moving.
The result is a revitalized brand identity that not only reflects that the nature of the marathon but also repositioning the brand with a distinct place in the future of marathons, along side with brand elements that can be implemented into multitude of digital applications.
The result is a revitalized brand identity that not only reflects that the nature of the marathon but also repositioning the brand with a distinct place in the future of marathons, along side with brand elements that can be implemented into multitude of digital applications.
Client: Reebok
Agency: Bravo
CREDITS
Client: Reebok
Agency: Bravo
Creative Director: Edwin Tan
Design Director: Michelle Yong
Visual Designers: Amanda Leong, Clara Ng, Kaelyn Lim, Xavier Lee
Motion Designers: Shawn Aik, Xavier Lee
Verbal Designer: Jolene Leong
Photographer: Nicholas Loh
Brand Manager: April Luistro
Project Manager: Jane Goh
My Role:
Overall Conceptual phase, Art direction, Motion Design and hands-on Design until project delivery
