Brand Identity
Background
Brooklyn Oenology, a winery based in Brooklyn, wanted to push sales of their Social Club line. Realizing their audience, they wanted a fresh new look to their Social Club line.
Challenge
Create a wine label that is aimed towards the younger, trendier audience, ages 25–37 who are savvy individuals and have disposable income.
Create a wine label that is aimed towards the younger, trendier audience, ages 25–37 who are savvy individuals and have disposable income.
Solution
I wanted to convey a sophisticated elegance for the Social Club brand. I was influenced by the ball terminals on the “S” and selected a design that carried that effect throughout the label. This influence led me to hand-treating the font and each individual dot on the label, unifying the pattern while making the label festive and modern. I chose a serif font to provide an eye-drawing contrast. The color palette I selected was warm and appetizing, creating a subtle reference to the fruity tones in the wine and conveying a trendier elegance.
I wanted to convey a sophisticated elegance for the Social Club brand. I was influenced by the ball terminals on the “S” and selected a design that carried that effect throughout the label. This influence led me to hand-treating the font and each individual dot on the label, unifying the pattern while making the label festive and modern. I chose a serif font to provide an eye-drawing contrast. The color palette I selected was warm and appetizing, creating a subtle reference to the fruity tones in the wine and conveying a trendier elegance.
