Belgium's finest hair & make-up artist Gladys Ferro needed a new logo, a small visual identity and a website. Having worked together on plenty of photoshoots etc, it was only right for me to handle this. Inspired by night shops, hood couture, and lots of nail polish and the definition of bouijee, I went to work on this.
The identity's main focus is undoubtedly the logo, for which it's composition was based on LYFR, an acronym for 'Love Yourself, For Real' which sums up both Gladys' personality and her work. For her portfolio website, we chose to keep it simple, and only highlight very select works while she maintains a work diary on her social media.
