UX/UI design of the web version of the Neprosto Digital agency website
2020 Website →
Neprosto Digital is an advertising agency that prepares a media plan and develops an Internet promotion strategy. Launches a search engine and targeted advertising on social media and programmatic platforms. Sets up analytics systems, measures efficiency and builds a sales funnel. Builds a loyal community in any social network. Creativity, inventing
and creates engaging photo and video content.
and creates engaging photo and video content.
The main task is simple: to make a landing page with projects, sets of services
and talk about the people who provide these services. Nonetheless,
the site should be in the spirit of the avant-garde, be "rebellious" and show the agency's ambitions to "zero digital".
and talk about the people who provide these services. Nonetheless,
the site should be in the spirit of the avant-garde, be "rebellious" and show the agency's ambitions to "zero digital".
The task that is hidden behind the main one: to increase the recognition of the agency,
to create the main way of communication between the client and the agency, to declare oneself and justify their rebellious nature.
to create the main way of communication between the client and the agency, to declare oneself and justify their rebellious nature.
The interview showed that the majority of potential customers on MacOS does not use the built-in mail application, but usually copies mail addresses and inserts on sites / in applications of his mail. In this regard, we decided to make it so that when you click
on the agency's mail, the address is copied to the clipboard. It will not harm users of
other operating systems.
on the agency's mail, the address is copied to the clipboard. It will not harm users of
other operating systems.
When analyzing the references, I had this thought: “one avant-garde and a clear grid will not be enough.” Therefore, I collected not only projects close to the avant-garde, but also something bold and harmonious at the same time, to be inspired and make interesting tricks already on the agency's website.
The main slogan of the agency is “We are zeroing out digital”, so I decided that it would be interesting to take it literally sometimes. So, the slider for the two blocks has become a single composition, and the headings start with lower case - a metaphor for the denial of the old foundations.
Below is a block with projects. It was important to show clients without burdening them with long texts with stamps. Was decided to omit everything except the name.
The block "Neprosto people" was supposed to show and tell about the people who do all the work in the agency. But the usual signature and some merit is an old and boring feature. M added a little humor to each employee, and I designed it into conditional bricks that increased depending on the text.
Don't forget about the avant-garde. I added more geometry to the feedback form, and a pinkish line across the page in the center - it symbolizes the movement through, and also visually connects people and what they do
The landing page ends with a reflection of the home screen. The wheel picks up the line that runs through the entire page, hinting at the completeness of this harmony. Such harmony can create anything and go anywhere.
