Rose of Sharon
Print Campaign
Print Campaign
This campaign was developed to remind people that no matter the situation sending flowers can brighten someone's day — it doesn't have to be a holiday, birthday or anniversary. And, to encourage them to use Rose of Sharon for their floral needs. In addition to the print elements we developed an ambient tactic to increase awareness and trial. Coupons - in the shape of flower vases - were hung on flowering trees in high foot traffic areas near the flower shop.
