To continue the previous year, Brand Intheblack implements the Lego project for the Lunar New Year 2021 with the theme "New Year on Binh Dong Pier.

In Vietnam, the flower market has become one of the traditional cultural features when Lunar New Year comes. Each region and locality have a different way of organizing the flower market depending on its culture. Binh Dong Pier is a familiar place when it comes to the annual New Year flower market. With a bustling atmosphere of boats with ornamental plants and flowers, Binh Dong Pier always attracts many people to visit and buy things.​​​​​​​

Brand Intheblack decided to choose this special New Year activity at Binh Dong Pier to convey to viewers through Lunar New Year 2021 project. This is simply a small corner of the street in Binh Dong Pier but conveys almost all our valuable culture. Let's take a closer look together.

Everyone works hard on the days before Lunar New Year.

People chatting happily while picking out flowers at the Binh Dong Pier. 

People buy all kinds of flowers and decorations to decorate their houses during Lunar New Year.

After a busy and hard year, despite the obstacles caused by the pandemic, Lunar New Year is still coming, we can enjoy this occasion at anywhere both in your hometown or another city. So, we can relax and say: "Let’s enjoy Lunar New Year".

Art director: Anh Luan

Lego builder: Huynh Khang

Animation: Zoi Op

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Thank you!