SBU, Strategic Business Unit, at IWIF wanted to reach out to policyholders that IWIF does not insure. I created 3 series of postcards that were sent out once a month for a series of 3 months. Each postcard presents two SBU employee that visits and handles with each policyholder. We included a short little Q&A about them to show that the workers at IWIF are just like each one of you.

The design was simple, a photograph of each employee, the colors of IWIF, yellow and blue, and something pleasing to the eye that allowed your eyes to flow through the postcard.