ARCHITECTURAL INSPIRATION
It is located in the Salamanca district of Madrid, right at the intersection of two streets distinguished: Velázquez and Goya. The area of design and fashion, and the historic center, the building is in one of the most distinguished of the capital.
The building is developed along three areas:
_ Access Area
Designed to welcome the viewer. Clear Exhibition Building Performance,
and as it grows throughout the space, creating magnetism with its elegant forms.
_ Communication Area
Focus of the building that houses those spaces necessary in any public building.
_ Development Area
Here you will find all activities related to creativity and design,own center, which develops at different stages along the communication area. Workshop, Laboratory, and Logistics Practice.
The group proposes the creation of a dynamic space of welcome and a core that provides services to the social space through which runs the center's activity.
Hierarchies are eliminated in terms of equipment. For these times sobriety. Spaces are generated elegant and high quality. Adding color notes by landscapes.
Purity and simplicity of form, related to the social uses that house. Great ability to adapt to the environment. Multifunctional and versatile design, encouraging interaction between zones.
The signage studies and develops visual communication system synthesized to guide
direct or organize through a given space. It has been oriented towards new technologies and have developed interactive audiovisual solutions experiential marketing, for the full media center, both exterior and interior.
Developing as a method for advertising, events and media in general, making it possible to give life to the center of fashion and design, producing unique experiences for viewers. The application of new technologies to artistic expression sometimes produces surprising results. The most common practice in this kind of techniques is to project images onto buildings, both indoors and outdoors, accompanying the visuals with sound effects that contribute to the show more spectacular.
