Roku has spent years creating a proprietary streaming UI from the ground up. With streaming being bigger than ever, it was important to them that they head into 2021 with a creative campaign that highlights their latest innovations and development.

Our goal was to create an immersive view into the Roku TV OS that was both magical and honest in its depiction, demonstrating the 3 pillars of experience that Roku delivers: Value, Ease of Use, and Choice.

Our team worked to conceptualize and build this 3D campaign in the same manner of the Roku OS, from the ground up.