No event looms larger in sports than the Super Bowl, and for Fanatics the Super Bowl is the pinnacle event of the year.
Our team was tasked with creating a series of artworks that combined aspects of Fanatics' brand, football, The Super Bowl and its location in Phoenix AZ.
Fanatics also tasked our team with creating a visual backdrop for performers at their exclusive event. Our team took elements of the city the Super Bowl was being held and paired them with visual motifs of the Fanatics event.
PROCESS
