Domain
Spring Marketing campaign
This campaign was one of my biggest and exciting challenge when I was working for Domain.
In collaboration with the Creative Director and the copy writers, we needed to create a whole concept for the Spring campaign for B2B within only several weeks, from pitching campaign ideas to the Marketing directors to design execution.
The brief was to answer the question: 'why Domain this Spring?'. We came up with one of our strongest idea around 'being more than just listings'. Domain was here to help agents achieve their goals by allowing them to be more visible through our digital channels, more educated thanks to the series of eDMs we sent during this campaign, more persuasive with the data we were sharing for them to inform their clients, etc.
I have been in charge of the visual design for this idea, starting with a landing page design, then with eDMs design, and several digital banners (static and animated).
Launch eDM using the same photography as the landing page.
eDM series to inform and educate the agents.
