Domain
New eDMs creative
I have been working at Domain for over 3 years and have been designing and coding emails several times every months to support the B2B Marketing team.
This eDMs project was one of the most exiting as I've been creating a new look consistent to the new brand guideline. This time, the company decided to use Adobe campaign, for the Marketing managers to be autonomous in the creation of their emails.
The goal was to create a series of ‘content blocks’ in order to allow the team to drag and drop email design blocks, in order to build the content they needed, by making sure that all the blocks were consistent and easy to read through the length of the email.
I have been rolling out the new style to our different B2B brands such as Homepass, as well as bespoke emails for the team to use when they needed materials for events and such.
