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    In preparation for going public, I was the lead designer to re-brand crocs. It was a fun challenge to illustrate a crocodile that was fun & playf… Read More
    In preparation for going public, I was the lead designer to re-brand crocs. It was a fun challenge to illustrate a crocodile that was fun & playful, but just simple and contemporary enough to work on a wide variety of applications. For the type treatment I worked with a rep at Hoefler & Frere-Jones to use Gotham Rounded (before the typeface was released to the public) as the basis of the logotype. Read Less
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logo and type treatment designed while employed at TDA_Boulder
creative directors: Thomas Dooley, Jonathan Schoenberg
logo and type treatment designed while employed at TDA_Boulder
creative directors: Thomas Dooley, Jonathan Schoenberg
logo and type treatment designed while employed at TDA_Boulder
creative directors: Thomas Dooley, Jonathan Schoenberg
designed while employed at TDA_Boulder
creative directors: Thomas Dooley, Jonathan Schoenberg
designed while employed at TDA_Boulder
creative directors: Thomas Dooley, Jonathan Schoenberg