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    The Brandit refreshed the brewery’s look to represent this connection to the land with soulful, yet not-too-serious packaging that literally brin… Read More
    The Brandit refreshed the brewery’s look to represent this connection to the land with soulful, yet not-too-serious packaging that literally brings the beer’s ingredients to life. In the words of brewery co-founder, Taylor Smack, “It’s perfectly us.” Read Less
    Published:
Blue Mountain Reboot
“I finally see who we are reflected on our packaging,” said Taylor Smack, Blue Mountain Brewery co-founder and brewmaster. “With our new packaging we get to share that relaxed sense of place and natural beauty with beer lovers even when they’re not visiting us at the brewery. This art brings Blue Mountain to the store shelves. It’s perfectly us.” 
CREDITS
Creative Direction: Matt Ebbing
Final Illustration: Jarred Weinstein
Design: Jarred Weinstein & Matt Ebbing
Illustration composition: Jud Lively
Agency: The Brandit - ©Danno The Manno, Inc.
Client: Blue Mountain Brewery