As a creative operating within a media company's in-house art department your process is far different and your tools much more limited than a creative working at an ad agency. This is especially true when working with small local and regional clients. The luxury of time, photo shoots and a creative budget is nonexistent.

 

Armed with your creative abilities, a logo file, a brief conversation about objectives, a client supplied or stock photo, you dive in and create 'something from nothing'. It's a challenge that I have come to embrace.

 

Solutions often involve copy-driven executions that utilize stock imagery.

 

 

Gun safety, public service

Target audience: general population, gun owners, parents

14'x48' billboard