As a creative operating within a media company's in-house art department your process is far different and your tools much more limited than a creative working at an ad agency. This is especially true when working with small local and regional clients. The luxury of time, photo shoots and a creative budget is nonexistent.
Armed with your creative abilities, a logo file, a brief conversation about objectives, a client supplied or stock photo, you dive in and create 'something from nothing'. It's a challenge that I have come to embrace.
Solutions often involve copy-driven concepts as shown below.
Guitar Union / Single Sheet Poster Program 1
Regional brick and mortar and on-line retailer.
Target audience: Luxury guitar market, male, 25-54
