An hour long tour in the Galleria Campari is like one hundred and fifty years and counting:
ART LEAVES YOU BREATHLESS.
Enjoy the original illustrations created by Francesco Poroli for the Spiritheque Digital campaign 🌈 🦄 ✌🏻
Everything begins with Gaspare Campari who created the red aperitivo in 1860.
There follows the first factory in 1904 and the Camparino café in Galleria Vittorio Emanuele in Milan in 1915.
The artists who became an integral part of the enterprise are also Hohenstein, Dudovich,
Depero, Cappiello, Fellini, Nespolo.
Then the Campari calendar comes along, followed by SKYY vodka, crystal-clear like the San Francisco sky.
Another historical brand, Aperol, joins from Padua, carrying with it the historical Spritz drink, which takes off from Veneto to reach all over the world. Still, your eyes are locked to the screen.
From Speyside, Scotland comes Glen Grant, one of the best single-malt whiskies.
Kentucky joins in with its quintessential bourbon: Wild Turkey.
Even the taste of Mexican agave cannot resist joining the Campari Group, with its Espolòn tequila.
And it’s not over: Appleton Estate from Jamaica, the delicious taste of Grand Marnier from France, and so many more.
The Camparino was created in1915 by the ingenious Davide Campari.
It was created to run.
It dropped into the heart of the city like a meteorite, and set about to disrupt the very concept of a café.
From Milan to the heart of the world
The traditional coming out of Sunday mass at the Duomo: tourists looking for a moment of peace, and white collar workers in their suit and tie from the part of Milan that never stops working.
Sala Gaspare Campari
A room that’s an inaccessible treasure trove, not the back of a store, but a true gem, hidden just like Gaspare Campari meant it to be, a laboratory where one can still experiment with elixirs and fine-tune his unique recipes to this day.
CAMPARINO
The Camparino dropped into the heart of the city like a meteorite, and set about to disrupt the very concept of a café, thus becoming the pillar of the aperitivo fashion. The typical destination for artists on the run-up to becoming celebrities. It soon became the meeting point for artists and writers alike, including the founder of the Futurist Movement, the early twentieth-century Italian avant-garde, Tommaso Marinetti, as well as the most important members of the bohemian Scapigliatura Movement.
ANIMATIONS
CREDITS
All the artworks are illustrated by Francesco Poroli and written by Marco Celletti
Client: Campari Group S.p.a.
Creative Agency: + Wunderman - Production: Noruwei Studio
