ALLEA is a brand of gastronomic products with a social vision and mission. Its purpose is to promote education, train professionals, and support hundreds of children and young people within the Aliança de Misericórdia project.
Our initial challenge was to create a packaging line for one of its products. By the middle of the project, we've identified the need to create a new and independent brand that could embrace all future productions.
As a solution, we found a name that refers to the Aliança de Misericórdia and brings a positive and cheerful personality to the project. As for the brand, all of its elements – logo, identity, and packaging system – celebrates a well-balanced, warm, and blessed visual universe.
The earliest products - different kinds of biscuits, spiced nuts, and jams - were created by chefs and alumni of the gastronomy course at Vila Cuore, one of the projects within the Aliança de Misericórdia. To everyone's delight, the limited production of 400 units sold out within a week!
CREDITS
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Design: Papanapa
3D & Motion: Danilo Garcia
Set design: Nuria Uliana
Partners (Photography): Gigi Studio, Dpot Objeto, Loja Mod e Filter Mobiliário.
Photography Creative Direction: T,OFFICE
Photography: Rafael SartoriSet design: Nuria Uliana
Partners (Photography): Gigi Studio, Dpot Objeto, Loja Mod e Filter Mobiliário.
