Visual Identity created for a fish and chips shop Ryby z Ustki
as an MA project created at Design Studio of Visual Information
of dr Piotr Karczewski at Academy of Fine Arts in Łódź.
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Ryby z Ustki, which means Fish from Ustka, is the authentic name of a fish and chips shop in Warsaw. The idea for the project was just as simple as its name. A recycled paper wrapping, rubber stamp and handy typography instead of costly print, which was due to a low budget. The project was consulted with the fish and chips' owners and the intention is to implement elements of the corporate identity.
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The purpose of the project was created typeface inspired
by signboards and advertising in public space.
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