AMARU is an Ibero-American water sanitation network, where different countries exchange knowledge in this area, being Perú the coordinating country. This network currently has 8 members, including Spain, Colombia, Nicaragua, Ecuador, Chile, Brazil, Paraguay, Uruguay and the Peruvian water sanitation company SEDAPAR.
The reason for the creation of the identity is to disseminate scientific research in the area of water sanitation through its conferences, congresses, seminars, courses and research stays, achieving in its community a positive and professional impact on the network's reputation.
The development of an abstract concept was proposed in which each element symbolized a meaning that forms the motive of the project (Ibero-American water sanitation network).
The identifier is developed as an imagotype (use of typography and icon).
COMPOSITIVE PRINCIPLES
Simplicity: The identity developed presents a simple and unique design, handling a minimalist idea with high visual impact without recharging elements.
Applicability: The identity can be applied in different types of formats like print and digital without losing its essence and recognizability.
Impact: Because it presents a unique design in the sector the identifier meets the necessary standards to impact the consumer's mind.
Distinction: The development of identity presents a unique concept generated from the internal composition of the project, being totally different from any type of organization, company or institution similar to this one.
Coherence: It presents a coherent concept according to the message and representation of what the Ibero-American network is about, since each element placed in the composition of the identity symbolizes a part of what this network is.
Durability: Thanks to its simple design and reduced elements that compose it, the identifier has a long life time.
